Greaves Electric Mobility introduces new Ampere Zeal EX, a sporty and youthful entry-level electric two-scooter

February 16, 2023

Bangalore, India

Greaves Electric Mobility Private Limited (GEMPL), the e-mobility business of Greaves Cotton Limited, has introduced the new Ampere Zeal EX, an entry-level, sporty e-scooter designed to create a comfortable and smooth city riding experience for the youth. The new Zeal EX will be debuted at an attractive price point of INR 69,900 (ex-showroom price) in Madhya Pradesh, Bihar, Uttar Pradesh, and Jharkhand. Furthermore, buyers can avail of benefits of up to INR 6000. The benefits are valid till 31st March 2023.  

The new Zeal EX is a sporty electric scooter. Its youthful style with sporty decals, and dual tone colour makes it an aspirational product for the young generation. The Zeal EX, which has a certified high range of 120 km, will be equipped with CAN-enabled Lithium-ion Battery, a large battery pack, multiple ride modes, side stand sensor, and more. It will be available in three iconic colours inspired by India - Stone Grey, Ivory White, and Indigo Blue. 

Speaking on the new product portfolio, Sanjay Behl, CEO and Executive Director of Greaves Electric Mobility Private Limited (GEMPL) said,

“With the launch of the new Ampere Zeal EX, we intend to provide our consumers with a superb riding experience in an affordable and cleaner way, and without any range anxiety. The e-scooter is built for everyday mobility needs of India's youth and offers excellent product features, embodying comfort, performance, and safety. We are confident that the Zeal EX will play a key role in lowering entry barrier and accelerating the adoption of sustainable mobility among the youth that’s looking for a sporty electric scooter at an attractive price”. 

Ampere has embarked on a mission to democratize electric mobility and make ‘Har Gully Electric’. The new Zeal EX, with its appealing price point, low operating costs, high range, and trendy design, is well-positioned to emerge as a go-to, sustainable choice for young riders pan India. 


About Greaves Electric Mobility Private Limited

Greaves Electric Mobility Private Limited (GEMPL) is the electric mobility business of Greaves Cotton Limited (GCL). GEMPL has been in the business of Electric Vehicles (EV) technology, designing, and manufacturing of electric vehicles for the past over 13 years. With a strong base of over 1.8 lakh (180,000) customers, backed by a comprehensive EV ecosystem support from GCL, GEMPL is pushing boundaries to create an affordable and sustainable ecosystem, for uninterrupted, clean, last-mile mobility solutions in the Country. GEMPL has a strong presence in both electric 2-wheeler and electric 3-wheeler segments. Under electric 2-wheelers, ‘Ampere’ is a fast growing e-scooter brand in the Country with a strong presence in both B2C and B2B segments, while Bestway, and MRL Auto, are the other two fast growing businesses in the electric 3-wheeler segment.


About Greaves Cotton Limited

Greaves Cotton Limited is a diversified multi-product and multi-location engineering Company with a rich legacy and brand trust of over 163 years and has established itself as a key player impacting a billion lives every day. The Company is a leading name in Fuel Agnostic Powertrain Solutions, E-Mobility, Aftermarket, Retail, Engineering Services & Finance. The Company’s diversification strategy is driven by customer centricity and sustainability. It is one of the few companies that has successfully developed the complete EV ecosystem in India. Greaves is powered by the purpose to touch a billion lives by 2030 and enable them to make sustainable transition to clean mobility.

For more information

Greaves Cotton Limited, (CIN – L99999MH1922PLC000987) Unit No. 701, 7th Floor, Tower 3 Equinox Business Park, LBS Marg, Kurla West, Mumbai 400070. +91-022-41711700

For Further Information, Please Contact

Richa Shah | Greaves Cotton Limited


“This press release may include statements of future expectations and other forward-looking statements based on management's current expectations and beliefs concerning future developments and their potential effects upon Greaves Cotton Limited and its subsidiaries/ associates (“Greaves”). These forward-looking statements involve known or unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Important factors that could cause actual results to differ materially from our expectations include, amongst others: general economic and business conditions in India and overseas, our ability to successfully implement our strategy, our research and development efforts, our growth and expansion plans and technological changes, changes in the value of the Indian Rupee and other currency changes, changes in the Indian and international interest rates, change in laws and regulations that apply to the related industries, increasing competition in and the conditions of the related industries, changes in political conditions in India and changes in the foreign exchange control regulations in India. Neither Greaves, nor our directors, or any of our subsidiaries/associates assume any obligation to update any particular forward-looking statement contained in this release.”

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