Known for his performances, including the role in India’s 2024 T20 World Cup victory, Axar will now be seen promoting the future of smart and sustainable mobility with GEMPL. This collaboration is set to elevate GEMPL’s commitment to driving innovation and sustainability in the electric vehicle industry while resonating with millions across India.
Axar Patel celebrated for his versatility on the cricket field, embodies the values that GEMPL stands for—legacy, innovation, and a relentless pursuit of excellence. With a career that includes a World Cup-winning knock of 47 runs, 9 crucial wickets, and accolades such as the BCCI U-19 Cricketer of the Year and Emerging Player of the Tournament in IPL (2014), Axar Patel is a true representation of the Indian spirit of ambition and perseverance.
GEMPL’s collaboration with Axar Patel aligns with GEMPL’s mission to empower mobility solutions (Ampere E2Ws, Greaves 3 Wheelers, and Ele e-rickshaws) that are both aspirational and accessible.
Axar Patel, with his Pan-India appeal and a following of 2.5+ million on Instagram, symbolizes the warmth, ambition, and trust that GEMPL is known for. This collaboration further cements GEMPL’s position as a brand that is committed to delivering electric vehicles designed and made in India, catering to the evolving needs of Indian families.
K Vijaya Kumar, Executive Director and CEO, Greaves Electric Mobility, said, “We are thrilled to welcome Axar Patel to the Greaves family. His all-rounder persona perfectly aligns with our vision of creating smart and sustainable mobility solutions for India. This collaboration is not just about promoting electric vehicles but also about inspiring a movement towards a cleaner, greener future. Axar’s journey of resilience and success mirrors our own, and together, we aim to drive change and empower communities across the nation.”
Axar Patel said, “I’m glad to be associated with a legacy brand of 165 years. I truly support Greaves Electric Mobility’s purpose of making smart and sustainable mobility accessible for all. It is in line with my purpose to create a brighter and more electrifying India!”
This partnership marks a milestone for Greaves Electric Mobility as it continues to lead the charge in revolutionizing the electric mobility landscape in India, making it more inclusive, sustainable, and accessible for all.
Greaves Cotton Limited is a diversified multi-product and multi-location engineering Company with a rich legacy and brand trust of over 163 years and has established itself as a key player impacting a billion lives every day. The Company is a leading name in Fuel Agnostic Powertrain Solutions, E-Mobility, Aftermarket, Retail, Engineering Services & Finance. The Company’s diversification strategy is driven by customer centricity and sustainability. It is one of the few companies that has successfully developed the complete EV ecosystem in India. Greaves is powered by the purpose to touch a billion lives by 2030 and enable them to make sustainable transition to clean mobility.
Greaves Cotton Limited, (CIN – L99999MH1922PLC000987) Unit No. 701, 7th Floor, Tower 3 Equinox Business Park, LBS Marg, Kurla West, Mumbai 400070. +91-022-41711700
Note
“This press release may include statements of future expectations and other forward-looking statements based on management's current expectations and beliefs concerning future developments and their potential effects upon Greaves Cotton Limited and its subsidiaries/ associates (“Greaves”). These forward-looking statements involve known or unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Important factors that could cause actual results to differ materially from our expectations include, amongst others: general economic and business conditions in India and overseas, our ability to successfully implement our strategy, our research and development efforts, our growth and expansion plans and technological changes, changes in the value of the Indian Rupee and other currency changes, changes in the Indian and international interest rates, change in laws and regulations that apply to the related industries, increasing competition in and the conditions of the related industries, changes in political conditions in India and changes in the foreign exchange control regulations in India. Neither Greaves, nor our directors, or any of our subsidiaries/associates assume any obligation to update any particular forward-looking statement contained in this release.”
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