Bestway Agencies Private Limited (BAPL), a wholly-owned subsidiary of Greaves Electric Mobility Private Limited, has announced a strategic collaboration with Akasa Finance Limited, one of the leading e-rickshaw financers in India. This collaboration marks a significant milestone in the electric three-wheeler segment, empowering customers across India to embrace cleaner and more affordable transportation solutions. 

Through this partnership, Akasa Finance will offer the customers substantial financing of 80% or more on the ex-showroom price of the e-rickshaw. Akasa Finance's tailor-made financing solutions will enable BAPL’s growing customer base across cities and towns in Uttar Pradesh, Bihar, Assam, and West Bengal to choose loan tenures ranging from 18 to 21 months, ensuring a seamless and hassle-free ownership journey. This customer-centric approach aligns with BAPL’s ethos of delivering enhanced experiences and delighting customers. 

Commenting on the partnership, Sanjay Behl, CEO and Executive Director, Greaves Electric Mobility Private Limited, said,

"Our shared vision of fostering last-mile electric mobility has paved the way for this collaboration and aims to provide financial solutions. We want to make erickshaws more accessible to a wider range of individuals.” 

Mr. Rohit Mehta, Managing Director of Akasa Finance Ltd, remarked,

"We are excited to join forces with Bestway Agencies Private Limited, a name synonymous with quality and innovation in the electric rickshaw industry. Our partnership is more than just finance and manufacturing coming together; it's about creating a sustainable future and making green mobility a reality for countless individuals. By providing tailored financing solutions, we aim to empower entrepreneurs, drivers, and small businesses across the country."

About Greaves Cotton Limited

Greaves Cotton Limited (GCL), also known as Greaves, is a diversified, multi-product, multi-fuel, and multi-location engineering company with a legacy of 165 years and strong brand trust. Originally renowned for its single-cylinder diesel engines, Greaves has transformed into a fuel-agnostic, end-to-end mobility solutions provider, driven by the purpose of "Empowering Lives”. The Company is enabling a sustainable transition to green mobility and aims to touch a billion lives by 2030. Greaves is building a digitally integrated ecosystem that connects consumers, business partners, and service providers across the entire mobility value chain.

Through its five independent business units—Greaves Engineering, Greaves Electric Mobility Ltd., Greaves Retail, Greaves Finance Ltd., and Greaves Technologies Ltd.—Greaves combines agility with strategic focus, delivering innovation and enhancing accessibility for consumers. With significant investments in technology and human capital, the Company is positioned to lead in India’s EV and sustainable mobility markets. The Company remains committed to sustainable growth and economic progress, making it a trusted partner in shaping the future of mobility in India.

About Greaves Electric Mobility Limited

Greaves Electric Mobility Limited (GEML), the electric mobility business of Greaves Cotton Limited (GCL), is one of the first companies in India to focus on the evolving market of electric vehicles (“EV”) and has been among the frontrunners at driving EV adoption in the country*. GEML has been designing and manufacturing electric vehicles for over 16 years and has established a strong presence in the electric 2-wheeler segment*. Furthermore, MLR Auto Limited and Bestway Agencies Private Limited, are subsidiaries of GEML. GEML is committed to creating an affordable and sustainable ecosystem and aims to provide clean and last-mile mobility solutions.

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