Greaves Cotton showcases its EV might at Auto Expo 2023 with six new electric two and three-wheelers while also foraying into electric powertrains
Unveils feature-rich, Made in India range of six electric 2 & 3 wheelers inspired by the Arctic Tern, for last mile passenger and cargo mobility that spans different use cases across consumer segments
Leverages decades of engineering expertise to manufacture electric powertrains
Ampere Primus, the new high-speed e-scooter unveiled, is open for bookings across India
New Delhi, January 11, 2023: Greaves Cotton Limited, one of India’s leading diversified engineering companies, showcased its EV might at the ongoing Auto Expo 2023 in Greater Noida today. The Company unveiled its new, Made in India product offerings across two-wheelers and three-wheelers including the game changing e2w - Ampere Primus. Significantly, Greaves Cotton announced it will leverage its decades of engineering expertise to manufacture powertrains as it aims to lead last-mile passenger and cargo mobility through a complete EV ecosystem stack.
Since its foray into sustainable mobility, Greaves has committed a capital investment of INR 1500 crores to boost India’s EV ecosystem to include:
Feature Rich Electric Ampere Two Wheelers - Ampere Primus, the high-speed B2C e-scooter targeted at modern millennials along with Ampere NXG and Ampere NXU
Futuristic Greaves Electric Three Wheelers - Greaves ELP, the passenger e3w; Greaves ELC, the cargo e3w; and Greaves Aero Vision, a futuristic cargo concept embodying performance and efficiency
Powertrain to Power the EV Industry - To introduce motor-controllers, & integration software to meet the emerging needs of the EV ecosystem
Growth of Greaves Finance and Greaves Retail - Shared initiatives undertaken with multi-brand retail stores offering 15+ EVs, 50+ models, EV service and spares, in addition to EV financing for EV adoption across India
Electric Mobility continues to see steep growth on the back of a collective global response to the climate crisis caused by fossil fuel use. Greaves Cotton has delivered a real impact on the sustainability front by helping save over 35 million liters of fuel through 1.3 billion + electric kilometers driven by the Company’s customers.
The Board of Directors of respective companies have approved the transaction which is subject to legal, regulatory, contractual and customary approvals and the completion of agreed conditions set out in the Agreements.
Nagesh Basavanhalli, Executive Vice Chairman of Greaves Cotton Limited said,
“Greaves Cotton is in the process of transitioning from a metal-based, manufacturing engineering company to an electric, electronic and mechatronics based mobility technology company that is solving the 21st century challenges in clean and affordable last-mile mobility. The products and technology we have unveiled here, today, bear testimony to our purposeful stride towards emerging as India’s most complete EV ecosystem player. Each product, inspired by the Arctic Tern, epitomizes its sustainable spirit, aerodynamic efficiency for mobility and intelligent design. We are committed to help India transition to electric mobility while setting a new benchmark of scale, sophistication, and diversity in the EV landscape. 2023 marks a new growth phase for us, as we provide holistic, end-to-end solutions and empower lives.”
With technology as a key differentiator, the e-powertrain suite will be characterized by cutting-edge design, engineering, materials chemistry, weight and aesthetics that will be customized to the needs of OEM customers. Each product will continue to represent the Company’s “Make in India” commitment, with a high level of localization and components obtained domestically.
Announcing the Group’s foray in the electric powertrain business, Dr. Arup Basu, Managing Director of Greaves Cotton Limited said, “The electric powertrain business is a natural progression for us, given our sound engineering legacy. For decades, we have been making in India and meeting the needs of our customers. With our in-depth knowledge of vehicle duty cycle expertise, we will meet the evolving needs in the mobility segment with the unveiling of electric powertrain technologies. It is exciting to be in this space with our EV technology stack.”
Targeted at modern millennial commuters and young families, Ampere Primus is poised to meet the needs of customers looking for higher speed, enhanced styling and better technology. The key highlights of the vehicle include:
Performance – Top speed of 77 kmph, 0-40kmph < 5 sec, efficient high torque 4 kW mid-mount motor & a true range of 100+ km on a full charge. Primus can be driven in 4 modes - Eco, City, Power, and Reverse modes for optimum rideability.
Safety – 3 Kwh LFP battery technology with smart BMS that is phase 1, AIS 156 compliant
Durability – Longer battery life with LFP chemistry
Smart – Bluetooth connectivity & navigation with phone app for convenience
Comfort – Longer legroom, wider seats, better driveability
Style – Elegant styling with 4 metallic matt colours including Himalayan White, Royal Orange, Havelock Blue & Buck Black. Dual tone body panels
In addition to the Primus, the company unveiled 5 additional new product concepts to meet consumer needs across segments and price points. These include:
Ampere NXG, a sophisticated and stylish electric scooter with IoT connectivity for the discerning customers in the passenger mobility space
Ampere NXU, a robust, & connected B2B electric scooter for multiple commercial applications, for the gig economy. It can also be a personal use vehicle for the family
With the commitment to usher India towards a sustainable future with last-mile mobility, Greaves unveiled 3 wheelers for passenger and cargo mobility
Greaves ELP - an electric passenger 3 wheeler that will empower auto drivers with disruptive cost savings
Greaves ELC - an electric cargo 3 wheeler that will meet the ever-growing demand in moving cargo, at a much lower cost to serve
Greaves Aero Vision - a futuristic cargo concept that will ensure the needs of efficiency and performance are met in the evolving cargo mobility segment.
Each product will continue to embody the company’s ‘Make-in-India’ thrust, with a high degree of localization with domestically sourced components.
Sanjay Behl, CEO and Executive Director of Greaves Electric Mobility Private Limited (GEMPL) said,
Greaves Electric Mobility Private Limited (GEMPL) is the electric mobility business of Greaves Cotton Limited (GCL). GEMPL has been in the business of Electric Vehicles (EV) technology, designing, and manufacturing of electric vehicles for the past over 13 years. With a strong base of over 1.8 lakh (180,000) customers, backed by a comprehensive EV ecosystem support from GCL, GEMPL is pushing boundaries to create an affordable and sustainable ecosystem, for uninterrupted, clean, last-mile mobility solutions in the Country. GEMPL has a strong presence in both electric 2-wheeler and electric 3-wheeler segments. Under electric 2-wheelers, ‘Ampere’ is a fast-growing e-scooter brand in the Country with a strong presence in both B2C and B2B segments, while Bestway, with the ELE brand (e-rickshaw), and MRL Auto, with the Teja brand (e-autos & e-cargos) are the other two fast growing businesses in the electric 3-wheeler segment.
Greaves Cotton Limited (GCL), also known as Greaves, is a diversified, multi-product, multi-fuel, and multi-location engineering company with a legacy of 165 years and strong brand trust. Originally renowned for its single-cylinder diesel engines, Greaves has transformed into a fuel-agnostic, end-to-end mobility solutions provider, driven by the purpose of "Empowering Lives”. The Company is enabling a sustainable transition to green mobility and aims to touch a billion lives by 2030. Greaves is building a digitally integrated ecosystem that connects consumers, business partners, and service providers across the entire mobility value chain.
Through its five independent business units—Greaves Engineering, Greaves Electric Mobility Ltd., Greaves Retail, Greaves Finance Ltd., and Greaves Technologies Ltd.—Greaves combines agility with strategic focus, delivering innovation and enhancing accessibility for consumers. With significant investments in technology and human capital, the Company is positioned to lead in India’s EV and sustainable mobility markets. The Company remains committed to sustainable growth and economic progress, making it a trusted partner in shaping the future of mobility in India.
Greaves Electric Mobility Limited (GEML), the electric mobility business of Greaves Cotton Limited (GCL), is one of the first companies in India to focus on the evolving market of electric vehicles (“EV”) and has been among the frontrunners at driving EV adoption in the country*. GEML has been designing and manufacturing electric vehicles for over 16 years and has established a strong presence in the electric 2-wheeler segment*. Furthermore, MLR Auto Limited and Bestway Agencies Private Limited, are subsidiaries of GEML. GEML is committed to creating an affordable and sustainable ecosystem and aims to provide clean and last-mile mobility solutions.
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