Greaves Electric Mobility launches high-speed, performance-driven, new Ampere Primus electric scooter at INR 1,09,900/- (ex-showroom price)
Greaves Electric Mobility Private Limited (GEMPL), the e-mobility business of Greaves Cotton Limited, marked its foray into the high speed electric two-wheeler segment with the launch of Ampere Primus at INR 1,09,900 (ex-showroom price*). Greaves’ latest, all-new scooter offers optimum safety with LFP battery pack, improved performance with PMS motor, belt drive, and smart connected cluster for seamless navigation. Primus is an ideal electric scooter for customers looking for a superior experience in styling, performance, comfort & reliability. It continues to embody the company’s ‘Make-in-India’ thrust, with a high degree of localization with domestically sourced components.
Key highlights of Ampere Primus include:
● Performance – Top speed of 77 kmph, 0-40 kmph < 5 sec, efficient high torque 4 kW PMS motor & a true range of 100+ km on a full charge in Power mode, which increases further in Eco Mode. Primus can be driven in 4 modes - Eco, City, Power, and Reverse modes for optimum rideability
● Safety – 3 KWh LFP battery technology with smart BMS
● Durability – Longer battery life with LFP chemistry
● Smart Connectivity – Bluetooth connectivity & navigation with phone app for convenience
● Comfort – Longer legroom, wider seats, better drivability
● Finish & Colors - Available in dual tone body panels with matte finish, in 4 colours, namely, Himalayan White, Royal Orange, Havelock Blue & Buck Black
Commenting on the occasion, Sanjay Behl, Executive Director and CEO, Greaves Electric Mobility Private Limited, said, “Primus is a flagship electric scoter from Ampere which is perfectly suited for multiple usage needs of any Indian family. Thoughtfully crafted and affordably priced, Primus has a very high appeal for modern millennial commuters with a discerning taste. It blends the finest aspects of safety, durability, performance, comfort, enhanced styling and smart connectivity features. With Primus we will not only strengthen Ampere’s leadership in the electric last-mile mobility segment, we will also appeal to a much wider range of consumer segments.”
Greaves Electric Mobility Private Limited (GEMPL) is the electric mobility business of Greaves Cotton Limited (GCL). Greaves Electric Mobility Private Limited (GEMPL) is the electric mobility business of Greaves Cotton Limited (GCL). GEMPL has been in the business of Electric Vehicles (EV) technology, designing, and manufacturing of electric vehicles for the past over 13 years. With a strong base of over 1.8 lakh (180,000) customers, backed by a comprehensive EV ecosystem support from GCL, GEMPL is pushing boundaries to create an affordable and sustainable ecosystem, for uninterrupted, clean, last-mile mobility solutions in the Country. GEMPL has a strong presence in both electric 2-wheeler and electric 3-wheeler segments. Under electric 2-wheelers, ‘Ampere’ is a fast- growing e-scooter brand in the country with a strong presence in both B2C and B2B segments, while Bestway, and MRL Auto, are the other two fast growing businesses in the electric 3-wheeler segment. *Ex-showroom across India, except in North Eastern States. State subsidies are also available in various states, which further reduces the effective price for buyers
Greaves Cotton Limited (GCL), also known as Greaves, is a diversified, multi-product, multi-fuel, and multi-location engineering company with a legacy of 165 years and strong brand trust. Originally renowned for its single-cylinder diesel engines, Greaves has transformed into a fuel-agnostic, end-to-end mobility solutions provider, driven by the purpose of "Empowering Lives”. The Company is enabling a sustainable transition to green mobility and aims to touch a billion lives by 2030. Greaves is building a digitally integrated ecosystem that connects consumers, business partners, and service providers across the entire mobility value chain.
Through its five independent business units—Greaves Engineering, Greaves Electric Mobility Ltd., Greaves Retail, Greaves Finance Ltd., and Greaves Technologies Ltd.—Greaves combines agility with strategic focus, delivering innovation and enhancing accessibility for consumers. With significant investments in technology and human capital, the Company is positioned to lead in India’s EV and sustainable mobility markets. The Company remains committed to sustainable growth and economic progress, making it a trusted partner in shaping the future of mobility in India.
Greaves Electric Mobility Limited (GEML), the electric mobility business of Greaves Cotton Limited (GCL), is one of the first companies in India to focus on the evolving market of electric vehicles (“EV”) and has been among the frontrunners at driving EV adoption in the country*. GEML has been designing and manufacturing electric vehicles for over 16 years and has established a strong presence in the electric 2-wheeler segment*. Furthermore, MLR Auto Limited and Bestway Agencies Private Limited, are subsidiaries of GEML. GEML is committed to creating an affordable and sustainable ecosystem and aims to provide clean and last-mile mobility solutions.
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