Greaves Electric Mobility launches high-speed, performance-driven, new Ampere Primus electric scooter at INR 1,09,900/- (ex-showroom price)

February 16, 2023


Greaves Electric Mobility Private Limited (GEMPL), the e-mobility business of Greaves Cotton Limited, marked its foray into the high speed electric two-wheeler segment with the launch of Ampere Primus at INR 1,09,900 (ex-showroom price*). Greaves’ latest, all-new scooter offers optimum safety with LFP battery pack, improved performance with PMS motor, belt drive, and smart connected cluster for seamless navigation. Primus is an ideal electric scooter for customers looking for a superior experience in styling, performance, comfort & reliability. It continues to embody the company’s ‘Make-in-India’ thrust, with a high degree of localization with domestically sourced components.

Key highlights of Ampere Primus include:

● Performance – Top speed of 77 kmph, 0-40 kmph < 5 sec, efficient high torque 4 kW PMS motor & a true range of 100+ km on a full charge in Power mode, which increases further in Eco Mode. Primus can be driven in 4 modes - Eco, City, Power, and Reverse modes for optimum rideability

● Safety – 3 KWh LFP battery technology with smart BMS

● Durability – Longer battery life with LFP chemistry

● Smart Connectivity – Bluetooth connectivity & navigation with phone app for convenience

● Comfort – Longer legroom, wider seats, better drivability

● Finish & Colors - Available in dual tone body panels with matte finish, in 4 colours, namely, Himalayan White, Royal Orange, Havelock Blue & Buck Black


Commenting on the occasion, Sanjay Behl, Executive Director and CEO, Greaves Electric Mobility Private Limited, said, “Primus is a flagship electric scoter from Ampere which is perfectly suited for multiple usage needs of any Indian family. Thoughtfully crafted and affordably priced, Primus has a very high appeal for modern millennial commuters with a discerning taste. It blends the finest aspects of safety, durability, performance, comfort, enhanced styling and smart connectivity features. With Primus we will not only strengthen Ampere’s leadership in the electric last-mile mobility segment, we will also appeal to a much wider range of consumer segments.”


About Greaves Electric Mobility Private Limited

Greaves Electric Mobility Private Limited (GEMPL) is the electric mobility business of Greaves Cotton Limited (GCL). Greaves Electric Mobility Private Limited (GEMPL) is the electric mobility business of Greaves Cotton Limited (GCL). GEMPL has been in the business of Electric Vehicles (EV) technology, designing, and manufacturing of electric vehicles for the past over 13 years. With a strong base of over 1.8 lakh (180,000) customers, backed by a comprehensive EV ecosystem support from GCL, GEMPL is pushing boundaries to create an affordable and sustainable ecosystem, for uninterrupted, clean, last-mile mobility solutions in the Country. GEMPL has a strong presence in both electric 2-wheeler and electric 3-wheeler segments. Under electric 2-wheelers, ‘Ampere’ is a fast- growing e-scooter brand in the country with a strong presence in both B2C and B2B segments, while Bestway, and MRL Auto, are the other two fast growing businesses in the electric 3-wheeler segment. *Ex-showroom across India, except in North Eastern States. State subsidies are also available in various states, which further reduces the effective price for buyers


About Greaves Cotton Limited

Greaves Cotton Limited is a diversified multi-product and multi-location engineering Company with a rich legacy and brand trust of over 163 years and has established itself as a key player impacting a billion lives every day. The Company is a leading name in Fuel Agnostic Powertrain Solutions, E-Mobility, Aftermarket, Retail, Engineering Services & Finance. The Company’s diversification strategy is driven by customer centricity and sustainability. It is one of the few companies that has successfully developed the complete EV ecosystem in India. Greaves is powered by the purpose to touch a billion lives by 2030 and enable them to make sustainable transition to clean mobility.

For more information

Greaves Cotton Limited, (CIN – L99999MH1922PLC000987) Unit No. 701, 7th Floor, Tower 3 Equinox Business Park, LBS Marg, Kurla West, Mumbai 400070. +91-022-41711700

For Further Information, Please Contact

Richa Shah | Greaves Cotton Limited


“This press release may include statements of future expectations and other forward-looking statements based on management's current expectations and beliefs concerning future developments and their potential effects upon Greaves Cotton Limited and its subsidiaries/ associates (“Greaves”). These forward-looking statements involve known or unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Important factors that could cause actual results to differ materially from our expectations include, amongst others: general economic and business conditions in India and overseas, our ability to successfully implement our strategy, our research and development efforts, our growth and expansion plans and technological changes, changes in the value of the Indian Rupee and other currency changes, changes in the Indian and international interest rates, change in laws and regulations that apply to the related industries, increasing competition in and the conditions of the related industries, changes in political conditions in India and changes in the foreign exchange control regulations in India. Neither Greaves, nor our directors, or any of our subsidiaries/associates assume any obligation to update any particular forward-looking statement contained in this release.”

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