Greaves Electric Mobility ramps up scale and sophistication at the Auto Expo 2023.
To enter a new growth phase in 2023 with products across consumer categories & price segments
Made-in-India products backed by rigorous engineering and development
Boosted by a healthy investment round, Greaves Electric Mobility Private Limited (GEMPL), the e-mobility business of Greaves Cotton Limited, has shared a glimpse into its ambitious EV roadmap of the future. With 5 new products across electric 2 & 3 wheelers, the range to be unveiled at the Auto Expo 2023 will address EV customer needs in the fast-transforming B2B and B2C space.
The new products will sport a sophisticated and modern design language, backed by rigorous engineering and development. Each product is carefully optimized to address future customer expectation, Indian road- and use-conditions, and operating economics. The design inspiration for the Ampere 2-wheeler range, & the 3-wheeler range from GEMPL stems from the theme of humanising technology, by bringing together the best of technology and safety.
Highlights of the new range include an all-new EV scooter embodying the new brand identity and premium design, along with a next generation, aero-efficient cargo 3-wheeler concept. Each product will continue to embody the company’s ‘Make-in-India’ thrust with a high-degree of localization with domestically sourced components.
GEMPL has recorded its highest ever Q2 sales of 33K units for its 2 & 3-wheeler portfolio. Ampere, the electric 2-wheeler brand, continued its leadership position and consistently remained within top 3 players in the E2W segment. This reflects the trust and popularity enjoyed by the Ampere brand across the country. (Source – Vahan Portal).
With its new and versatile product portfolio of E2Ws and E3Ws, GEMPL will reinforces its commitment to democratizing smart & sustainable mobility solutions for consumers & will enable every person to shift to an affordable and cleaner mode of travel and transportation, that will have a positive impact on health, communities, environment, and thereby, the planet.
With a vision to contribute to India’s quest toward electrification, Greaves Cotton Limited, an engineering conglomerate with 163+ years of legacy in engineering & technology, ventured into the promising & growing sector of electric mobility, much ahead of its peers. It’s electric mobility business, GEMPL has emerged as a full-range, pure-play EV firm with an extensive EV portfolio in passenger & cargo mobility, meeting the needs of both the B2B and the B2C segments, and is also advancing the adoption of electric vehicles in the nation, by building an ecosystem at scale, with EV retailing through its extensive network of Greaves retail stores, EV financing from Greaves Finance, and an extensive after-sales and service network.
Commenting on the exciting product portfolio, Mr. Nagesh Basavanhalli, Executive Vice Chairman of Greaves Cotton Limited said,
“This Auto Expo is a milestone for GEMPL. Following a healthy investment round we are, for the first time, showcasing a hint of our future. This is characterized by a wide array of products to suit 2W and 3W EV customers across relevant price points for both the B2B and the B2C segments. Our new modern brand identity and design language is an expression of the sophistication we will bring to the segment. Finally, each product is proudly designed and manufactured in India and backed by a thorough engineering and development process. We are in for the long road”
Stay tuned for more details, as Greaves Electric Mobility Private Limited gears up to unveil the future of electric last mile mobility at the Auto Expo 2023!
Greaves Electric Mobility (GEM) is the electric mobility business of Greaves Cotton Limited. GEM has been in the business of EV technology, designing and manufacturing electric vehicles for the past 13 years. With a strong base of over 1.5 lakh customers backed by comprehensive EV ecosystem support from Greaves, Greaves Electric Mobility is pushing boundaries to create an affordable & sustainable ecosystem for uninterrupted clean last-mile mobility solutions in the country. GEM has a strong presence in both electric 2-wheelers and electric 3-wheelers segments. Under electric 2-wheelers, Ampere is the fastest growing e-scooter brand in the country with a strong presence in both B2C and B2B segments while Bestway with ELE brand (e-rickshaw) and MRL Auto with Teja brand (e-autos) are the other two fast growing businesses in the electric 3-wheelers segment.
Greaves Cotton Limited (GCL), also known as Greaves, is a diversified, multi-product, multi-fuel, and multi-location engineering company with a legacy of 165 years and strong brand trust. Originally renowned for its single-cylinder diesel engines, Greaves has transformed into a fuel-agnostic, end-to-end mobility solutions provider, driven by the purpose of "Empowering Lives”. The Company is enabling a sustainable transition to green mobility and aims to touch a billion lives by 2030. Greaves is building a digitally integrated ecosystem that connects consumers, business partners, and service providers across the entire mobility value chain.
Through its five independent business units—Greaves Engineering, Greaves Electric Mobility Ltd., Greaves Retail, Greaves Finance Ltd., and Greaves Technologies Ltd.—Greaves combines agility with strategic focus, delivering innovation and enhancing accessibility for consumers. With significant investments in technology and human capital, the Company is positioned to lead in India’s EV and sustainable mobility markets. The Company remains committed to sustainable growth and economic progress, making it a trusted partner in shaping the future of mobility in India.
Greaves Electric Mobility Limited (GEML), the electric mobility business of Greaves Cotton Limited (GCL), is one of the first companies in India to focus on the evolving market of electric vehicles (“EV”) and has been among the frontrunners at driving EV adoption in the country*. GEML has been designing and manufacturing electric vehicles for over 16 years and has established a strong presence in the electric 2-wheeler segment*. Furthermore, MLR Auto Limited and Bestway Agencies Private Limited, are subsidiaries of GEML. GEML is committed to creating an affordable and sustainable ecosystem and aims to provide clean and last-mile mobility solutions.
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