Celebrating Freedom and Sustainability: GEM's Tribute to India's 78th Independence Day

August 15, 2024

Bengaluru, India

As India marked its 78th Independence Day, Greaves Electric Mobility (GEM) led the charge towards a greener, more sustainable future. With our three innovative brands backed by Greaves’ 165-year legacy: Greaves 3-Wheelers, Ampere Electric Vehicles, and ELE we didn't just commemorate freedom; we redefined it for the modern era. 

 

Greaves 3 Wheelers: Pioneering Freedom on Three Wheels

Our Greaves 3-Wheelers made waves with the Greaves ELTRA City, the highest range electric passenger auto with new age energy that embodied our commitment to freedom from pollution and financial dependency. To showcase its exceptional capabilities, we set off on the Freedom Ride - a record-breaking ride from Mysore to Bangalore on a single charge. This journey wasn't just about the distance; it was a testament to ELTRA City's industry-leading range in the electric 3W segment. With this ride, the ELTRA City is now officially a record-holder in the India Book of Records as the first electric 3-wheeler to complete a 225 km ride in a single charge. 

Under the powerful tagline "Greaves Eltra City – Empowering Every Driver," we demonstrated how our vehicles are transforming lives. By providing freedom from pollution and financial constraints, the ELTRA City proved to be more than a mode of transport; it was a path to independence for countless drivers across India. 

 

Ampere: Uniting India on Two Wheels

 

Ampere, our electric scooter brand, took Independence Day celebrations to new heights with an exciting collaboration. We proudly partnered with renowned athlete and fitness icon Milind Soman for his Unity Run 3.0, a journey that perfectly aligned with the spirit of Independence Day.  

  

With Milind, we embarked on an inspiring run from Pune to Naigaon, with our Ampere Nexus scooter as his constant companion. Not only did this partnership symbolise the perfect union of human endurance and sustainable mobility, it also spread a powerful message of achieving freedom from fuel.  

  

The Unity Run kicked off from our Pune dealership, following a route from Balewadi Stadium to Vasai-Virar fort. Along the way, the Ampere Nexus showcased its reliability and powerful performance, overcoming even the most demanding journeys - without being a burden on our planet nor our savings. 

  

This collaboration wasn't just about a run; it was about uniting India's past, present, and future. As Milind Soman covered the historic route, the Ampere Nexus represented the cutting edge of India's electric vehicle revolution, highlighting our commitment to a cleaner, greener future. 

 

ELE: Celebrating 'Made in India' Innovation

At ELE, our electric rickshaw brand, we marked Independence Day with a vibrant celebration of Indian innovation and manufacturing excellence. The ELE plant came alive with a patriotic flag-hoisting ceremony, showcasing the pride and dedication of our workers and engineers. 

Following the ceremony, ELE invited attendees to experience our latest innovation firsthand. We offered free rides on our new superhero e-rickshaw, the ELE EX Lithium with a lithium-ion battery, which gave visitors the opportunity to explore its cutting-edge features. Participants got an up-close look at its smart features including the rear camera, LED front logo & LED roof lights. Other than that, witnessing its powerful performance along with the new stylish decals, stainless steel roof carrier, and experienced the comfort and safety it offers. And that’s not all! 

Before offering free rides to the attendees, we encouraged them to take pledges towards doing their bit towards a greener, cleaner India. This interactive element allowed participants to connect their personal experience with ELE's broader mission of environmental sustainability. Many shared their impressions of the significant benefits and potential savings offered by our e-rickshaws, reinforcing our commitment to both environmental and economic progress. 

As the event concluded, a striking visual of ELE vehicles against the backdrop of the Indian flag served as a powerful reminder of our 'Made in India' ethos and our role in the nation's advancement towards a cleaner, more sustainable future. 

A United Vision for a Sustainable Future

As we celebrated India's Independence Day, GEM's initiatives across our three brands reflected our dedication to the nation's progress. From the record-breaking journey of the ELTRA City to the 'Made in India' celebration at ELE and the unity run with Ampere, we showcased how electric mobility is integral to India's future. 

This Independence Day, we at Greaves Electric Mobility invited all Indians to join us in our mission. Together, we embraced the freedom that comes with sustainable transportation, contributing to a cleaner environment and a more prosperous India. Here's to 77 years of independence and to many more years of innovation, sustainability, and progress! 

About Greaves Cotton Limited

Greaves Cotton Limited is a diversified multi-product and multi-location engineering Company with a rich legacy and brand trust of over 163 years and has established itself as a key player impacting a billion lives every day. The Company is a leading name in Fuel Agnostic Powertrain Solutions, E-Mobility, Aftermarket, Retail, Engineering Services & Finance. The Company’s diversification strategy is driven by customer centricity and sustainability. It is one of the few companies that has successfully developed the complete EV ecosystem in India. Greaves is powered by the purpose to touch a billion lives by 2030 and enable them to make sustainable transition to clean mobility.

For more information

Greaves Cotton Limited, (CIN – L99999MH1922PLC000987) Unit No. 701, 7th Floor, Tower 3 Equinox Business Park, LBS Marg, Kurla West, Mumbai 400070. +91-022-41711700

For Further Information, Please Contact

Richa Shah | Greaves Cotton Limited

Note

“This press release may include statements of future expectations and other forward-looking statements based on management's current expectations and beliefs concerning future developments and their potential effects upon Greaves Cotton Limited and its subsidiaries/ associates (“Greaves”). These forward-looking statements involve known or unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Important factors that could cause actual results to differ materially from our expectations include, amongst others: general economic and business conditions in India and overseas, our ability to successfully implement our strategy, our research and development efforts, our growth and expansion plans and technological changes, changes in the value of the Indian Rupee and other currency changes, changes in the Indian and international interest rates, change in laws and regulations that apply to the related industries, increasing competition in and the conditions of the related industries, changes in political conditions in India and changes in the foreign exchange control regulations in India. Neither Greaves, nor our directors, or any of our subsidiaries/associates assume any obligation to update any particular forward-looking statement contained in this release.”

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