Greaves Electric Mobility, announces the launch of electric cargo three-wheeler vehicle 'Greaves Eltra'. Taglined 'Everything Extra,' Greaves Eltra redefines last-mile logistics by leveraging cutting-edge technology to cost effectively meet the growing cargo demand. It offers customers 'Extra' in savings, support, technology, comfort, productivity, performance, and trust.

With an enhanced power capability of 9.5 kW at peak performance, Greaves Eltra guarantees optimal efficiency for seamless cargo transportation. Integrating a 10.8 kWh battery pack ensures consistent and dependable journeys, addressing the crucial need for reliability in logistics operations. Capable of covering over 100 kilometres per charge, this vehicle is engineered to optimise delivery routes, reduce downtime, and enhance the overall efficiency of last-mile logistics operations. It also has a spacious factory-fitted delivery box, providing 140 cubic feet of storage capacity.

Commenting on the launch, Sanjay Behl, CEO, of the Electric Mobility Business, said,

"Driven by the purpose of democratising smart and sustainable mobility in India, we are proud to announce the launch of Greaves Eltra. With an established ecosystem of aftersales support, spare parts availability, and financing options, of the group, we guarantee a world-class ownership experience to all our customers. With India's last-mile delivery sector growing exponentially with rising urban consumers, Eltra is well-suited for large and small businesses. Greaves Eltra is our promise of a smarter and more sustainable future."

Greaves Eltra stands on five pillars: Performance, Technology, Savings, Earnings, and Trust. With India's booming last-mile delivery sector, Eltra suits both large and small businesses, promising a smarter, more sustainable future. It draws inspiration from the contemporary hues of India's space, including Aqua Blue, Neon Green, Martian Orange, and Lunar White. These vibrant and aspirational colours will set the vehicle apart as it navigates the bustling streets of India's cities. The 6.2" digital cluster of the vehicle with Bluetooth and Navigation and technology integration capabilities makes it a smart choice for business owners as they can track their vehicle status while optimising their fleet. 

Greaves Eltra showcases its urban capability with an impressive 12-degree gradeability, effortlessly handling inclines and hilly city pathways. It also delivers a robust torque of 49 Nm, contributing to a smooth and efficient ride experience. This design element aligns with the Highlights • 100+ km Range per charge • 140 cu.-ft. Box, • 5-year warranty • Hassle-free Ownership • Geolocation and Geofencing Press Release demand for convenience, enabling efficient loading and unloading of goods and packages. Its electrical components are waterproof and dustproof, ensuring reliability in all weather conditions. The all-new Greaves Eltra also boasts tech features like geolocation and geofencing, vehicle and driver performance management, end-to-end fleet management, and remote diagnostics. 

With the ever-increasing demand for efficient and eco-friendly transportation options, Eltra addresses a crucial need in the market. It exemplifies our commitment to engineering excellence, sustainability, and meeting the evolving demands of the modern logistics industry. The L5 industry has bounced back to pre-pandemic levels and is expected to grow. One must note that every one of the five L5 cargo vehicles sold in India today is electric.

Greaves Eltra, manufactured by one of the subsidiaries of Greaves Electric Mobility at its manufacturing location in Hyderabad, will be available throughout India via Greaves Electric Mobility's nationwide network. This ensures a seamless customer experience with exceptional post-sales support, demonstrating our commitment to serving every part of the country.

 

About Greaves Cotton Limited

Greaves Cotton Limited (GCL), also known as Greaves, is a diversified, multi-product, multi-fuel, and multi-location engineering company with a legacy of 165 years and strong brand trust. Originally renowned for its single-cylinder diesel engines, Greaves has transformed into a fuel-agnostic, end-to-end mobility solutions provider, driven by the purpose of "Empowering Lives”. The Company is enabling a sustainable transition to green mobility and aims to touch a billion lives by 2030. Greaves is building a digitally integrated ecosystem that connects consumers, business partners, and service providers across the entire mobility value chain.

Through its five independent business units—Greaves Engineering, Greaves Electric Mobility Ltd., Greaves Retail, Greaves Finance Ltd., and Greaves Technologies Ltd.—Greaves combines agility with strategic focus, delivering innovation and enhancing accessibility for consumers. With significant investments in technology and human capital, the Company is positioned to lead in India’s EV and sustainable mobility markets. The Company remains committed to sustainable growth and economic progress, making it a trusted partner in shaping the future of mobility in India.

About Greaves Electric Mobility Limited

Greaves Electric Mobility Limited (GEML), the electric mobility business of Greaves Cotton Limited (GCL), is one of the first companies in India to focus on the evolving market of electric vehicles (“EV”) and has been among the frontrunners at driving EV adoption in the country*. GEML has been designing and manufacturing electric vehicles for over 16 years and has established a strong presence in the electric 2-wheeler segment*. Furthermore, MLR Auto Limited and Bestway Agencies Private Limited, are subsidiaries of GEML. GEML is committed to creating an affordable and sustainable ecosystem and aims to provide clean and last-mile mobility solutions.

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